I want to introduce one of the most interesting design consultancies working on the mixture between physical and virtual realities. “BERG is a design consultancy, working hands-on with companies to research and develop their technologies and strategy, primarily by finding opportunities in networks and physical things”. The most interesting thing is their physical or objectual approach to the technology. They use physical design processes to design, for example, a new software. Some of their projects:
+ Olinda is a prototype digital radio that has your social network built in, showing you the stations your friends are listening to. It’s customisable with modular hardware, and aims to provoke discussion on the future and design of radios for the home.